Company registration in Estonia using the "new" e-residency

Estonian government has decided to sell is digital signature to anyone who wants it. They are calling it the "e-residency" and claiming that they are first in the world to offer such a service. If you want one your self, you will be able to acquire one at the end of 2014. Whit the cost of just 50 Euros and a visit to Estonia's  Police and Border Guard office. But is there an actual point of this so called "e-residency" - I think not.